We asked our judges to consider three criteria, the same three questions that were used for the original Top 100 Ad Campaigns of the 20th Century: founder and creative chairman David Droga, referring to the "Still Free" campaign for Marc Ecko in which street artists appeared to be spraying graffiti on Air Force One.. - First of all, our thanks to Kurt Kroner, the man behind the defining example of the greatest advertising campaign of the century. He wasn 't the copywriter. That was Julian Koenig. Nor was he the art director. That was Helmut Krone. Nor was he elsewhere employed by Doyle Dane Bernbach, thecy that . - Advertising Age names the best campaigns from the past 100 years.. - In 1999, as the 20th century came to a close, the Ad Age staff set out to examine all the ways in which advertising has entertained, moved and motivated us over the years. to Look Book. And for inspiration of the best work of the last two centuries, turn to Advertising Age 's new ebook, Top Ad Campaigns..
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